Grow Your Music Career and Events Faster With Instagram & Facebook Ads
Online course designed for, DJs, Promoters, Producers, Label Owners and Creators in Electronic Music
Stop guessing how to grow. Stop praying you'll sell tickets. Stop hoping your release gains traction. This course helps you diagnose what’s holding you back and see whether Facebook & Instagram ads are the right tool for your career.
If you decided to book a strategy call, we’ll look at where you are now, what’s missing in your growth strategy, and whether the program is a good fit for your goals.
You’ll leave with clarity on your next steps — whether you join or not. content that doesn’t perform.
Most DJs and producers aren’t struggling because of their music — Most Promoters aren't they’re struggling because they're booking the wrong artists—
They're struggling because none of them have a growth system in place!
Posting endlessly, chasing algorithms, hoping something finally takes off… it’s exhausting.
If you don’t have predictable fans, ticket sales, or engagement, it’s not a talent problem — it’s a strategy problem.
This course helps you focus on the part of your career you want to grow and then shows you how to do it!
This course is for Electronic Music Professionals who:
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Want a clear path to growth instead of guessing
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Are tired of relying on algorithms for exposure
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Want consistent ticket sales instead of last-minute panic
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Want to build a real fanbase that actually shows up
Built for the Platforms Used in Electronic Music
Facebook Ads Are a Tool — Here’s Why They Change the Game
Facebook + Instagram ads help you:
- Get your music in front of the right people — consistently
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Build a fanbase that actually cares about what your stand for
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Grow without spending hours on content that doesn't perform (or using other people's content- you're not a fan page, you're an artist/brand)
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Turn attention into people who show up at your event
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Grow real Spotify/SoundCloud streams
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Build and email & sms list that makes you an asset to promoters so you get more bookings
Most artists think they have a “music problem.”
In reality, they have a visibility problem — the right people just haven’t seen their work or learned about their story.
What You’ll Learn Inside the Course
Total Run Time: 6 Hours
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The full Facebook Ads course — from fundamentals to advanced tactics
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Designed specifically for electronic music — not generic marketing advice
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Step-by-step campaign walkthroughs for growing streams, growing a real following, crafting an email list and boosting ticket sales
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I LITERALLY GIVE YOU STEP BY STEP HOW TO CREATE THE AUDIENCES YOU NEED AND SHOW YOU HOW TO TARGET THOSE PEOPLE FOR PRODUCERS, PROMOTERS, DJS AND CREATORS.- For example if you want to get your track signed I show you how to target A&R and labels.
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Help with understanding key performance metrics, how to interpret data and troubleshooting your ads & strategy
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Weekly group calls
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A network of serious artists, producers & promoters leveling up together
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Step-by-step support so you always know what to do next
Community: Medtronica Private Marketing Group (Private Whatsapp Group Chat)
17 Modules ( over 50 videos) of strategies and knowledge that teaches you exactly how to take control of your career when it comes to advertising in the music industry.
Setting Up You Facebook Ads Manager & Dashboard
Learn the essential setup steps so your ads run smoothly, track properly, and give you clear data from day one:
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Learn the exact Ads Manager setup artists and promoters need — no fluff, no confusing configurations.
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Build a clean, streamlined dashboard so you always know what’s working and what’s wasting money.
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Get the tracking foundations in place so your ads optimize faster and your results compound over time.
The Different Strategies of Facebook: How and When to Use Them
Learn the core advertising approaches on Facebook, when to use each one, and how to align them with your goals so your campaigns stay effective and efficient:
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Understand the difference between Awareness, Engagement, Traffic, and Conversion campaigns — and what each one is designed to do
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Know when to shift strategies based on where your fans are in the journey
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Learn how to choose the right objective so you stop wasting money on the wrong type of campaign
How to Segment Your Audiences
Learn how to organize and separate your audiences so your ads reach the right people at the right time — without wasting budget or confusing the algorithm:
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How to break your audience into cold, warm, and hot segments based on behavior and intent
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How to identify which segment needs to be retargeted or which audiences needs more awareness
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How to use audience segmentation to lower ad costs and increase conversions across your entire funnel
Understanding Data and How to Use It
Learn how to read your campaign results with clarity so you know what’s working, what’s wasting money, and what to adjust next:
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How to interpret key metrics like CPM, CTR, CPC, and ROAS without getting overwhelmed
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How to spot patterns in your data that reveal why a campaign is succeeding or failing
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How to make simple, confident decisions based on real results — not guesswork or assumptions
Growing An Authentic Engaged Following
Learn how to attract real fans who actually care about what your stand for — not bots, fake followers, or people who disappear after one post:
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How to create content that brings the right people into your world and keeps them coming back
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How to turn casual listeners into engaged supporters through consistent, value-driven communication
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How to use paid and organic strategies together to grow an audience that actually interacts with your work
Building An Email and SMS List
Learn how to create a direct communication channel with your fans so you’re not dependent on the algorithm to reach the people who care about your work:
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How to collect email and SMS campaigns that grow while you sleep
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How to turn ad traffic into subscribers who actually open, click, and buy
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How to nurture your list so fans stay connected, engaged, and ready to support your releases and events
How to Create Engaging Content
Learn how to make content that grabs attention, builds connection, and makes people want to follow your journey — even if you’re not a “content creator”:
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How to choose content ideas that resonate with your ideal fans and fit your personal style
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How to make simple, effective videos and use them to grow your career without having to rely on pumping out organic content
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How to use storytelling to turn casual viewers into loyal supporters who remember you
How To Grow Streams on Soundcloud and Spotify
Learn how to use Facebook and Instagram ads to drive real listeners to your music — without bots, playlists scams, or fake engagement:
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How to build campaigns that send the right listeners to your tracks on SoundCloud and Spotify
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How to optimize Facebook to finder more cost effective strategies for growing streams
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How to attract real fans who continue engaging with your future releases
How to Promote Gigs and Events
Learn how to use paid media to drive real attendance, boost promoter trust, and make every booking work harder for your career:
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How to build event-specific ad campaigns that turn casual listeners into ticket buyers
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How to target the right local audiences so promoters see you can actually move people
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How to use data from your ads to negotiate better bookings, higher fees, and repeat invites
How to Sell More Tickets
Learn the strategies artists and promoters use to consistently move tickets — without relying on luck, last-minute panic, or begging people to show up:
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How to build high-intent audiences who actually buy, not just “like” your posts
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How to structure campaigns that turn strangers into paid attendees weeks before the event
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How to use storytelling, urgency, and retargeting to boost conversions and reduce no-shows
How to Nurture Your Audience
Learn how to use different ad formats and creative angles to deepen trust, stay top-of-mind, and turn casual followers into real fans:
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How to use a mix of story ads, value ads, and behind-the-scenes content to build familiarity and credibility
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Which creative types strengthen trust fastest — and when to use each one in your nurture sequence
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How to structure low-cost nurture campaigns that make your audience feel connected to you long before you ask for anything
How to Use Basic Automation to Communicate with Your Audience
Learn how to set up simple, beginner-friendly automations so you can stay connected with your audience without spending hours messaging people manually:
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Collect leads from ads or social and organize them in a clean, easy-to-use spreadsheet
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Connect basic automation tools so new fans automatically receive your welcome message, links, or updates
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Put simple, pre-written sequences in place so your audience hears from you consistently — even when you’re offline or busy
How to Use Manychat for Growing Your Audience
Learn how to use ManyChat to turn your music, content, and offers into automated value that grows your audience while collecting the contacts you need to scale:
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Create simple, high-value flows that encourage fans to opt in for unreleased tracks, mixes, or exclusive updates
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Collect email + SMS contacts automatically so you own your audience instead of relying on algorithms
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Use automated replies and broadcasts to engage fans instantly, keep conversations alive, and build deeper trust at scale
For my DJs and Producers- This is the reality...
You either pay with time or you pay with money. Every artist knows this, but it rarely gets said out loud.
Most people in electronic music are working full-time jobs, gigging on weekends, or balancing multiple responsibilities to keep their careers moving. They don’t have the privilege of spending hours every day creating organic content "praying" it goes viral, nor do they have the funds to hire a marketing team. And many people I've spoken with don't want to post other people's content, they want to tell their story and build a genuine audience. And creating quality organic content takes hours and isn't scaleable.
This puts your career at the mercy of time, some luck, and the algorithm. You should be putting that content to work for you, even if it didn't perform organically!
This is why paid media exists- to give artists a more reliable, predictable path forward—one that doesn’t require you to quit your job and become a full-time content creator. It’s a way to get your music, events, story or offers in front of the right people consistently, even when life is busy.
For working artists, that difference matters.
Here's what you need to do:
Make creative that true and authentic to you and then learn how RUN PAID ADS to target the right audiences so your content works for YOU. Then you can spend more time focusing on your career and music.
What not to do:
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Clip content about other artists or DJs- (trust me I did this and it hurt me, I explain why in the course)
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Post hot girls dancing
For My Promoters — This Is the Reality…
Running events today is a pressure cooker: costs are higher than ever, packed schedules, tight margins, last-minute chaos, and an algorithm that ignores half your posts (because your posting flyers). You’re expected to fill rooms, build a brand, and run flawless shows — all without a marketing team or a VC budget.
Here’s the truth no one says out loud:
Organic marketing alone won’t consistently sell tickets.
Not in a world where your audience scrolls past 200 flyers a week.
Your events deserve more than hope.
Paid media gives promoters what they’ve never had before:
a predictable engine for ticket sales.
With the right strategy, you can:
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Get in front of the exact people in your city who actually buy tickets
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Build a warm audience that returns show after show
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Grow your event brand instead of starting from zero every time
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Reduce the anxiety of “Will anyone show up?”
Promoters don’t need more stress — they need leverage.
Paid media is that leverage.
Case studies
Avision
Avision is our first case study. I reached out to him because I saw something rare. He’s one of the few artists in today’s landscape who still represents what this culture was built on: integrity, craftsmanship, originality, and a genuine commitment to pushing electronic music forward. He’s a voice for real artists and real producers — the kind who care about the underground and protect it. That deserves amplification.
Avision initially we started with content strategy, but very quickly it was clear there was a bigger opportunity. He had years of powerful content, storytelling, and music sitting dormant online—content that reflected exactly who he is, but wasn’t reaching the audiences who needed to see it. What he lacked wasn’t quality; it was a system to turn that quality into visibility, fans, leverage, and momentum.
We rebuilt that system from the ground up.
First, we structured his organic strategy. Then we used paid media to amplify the content that best represented his identity as an artist. From there, we built a funnel to convert awareness into real outcomes: more streams, deeper engagement, and direct ownership of his audience.
The results came fast.
In the first two months, Avision grew an email list of 400+ highly engaged fans, increased Spotify streams through targeted listening campaigns, and expanded his social reach with people who genuinely resonated with his sound. More importantly, he now has a marketing asset he can bring to promoters — he has the ability to drive people to the shows he plays with out relying on story posts, he has proof of demand, not guesswork.
Instead of relying on algorithms or hoping the industry recognizes his value, Avision now has a system that consistently grows his visibility and keeps fans connected through automation, offers, and meaningful communication.
This is what happens when strategy meets authenticity.
The same system Avision used is what you’ll learn inside the program.
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The Ornate Project
The Ornate Project came to us with a clear goal: sell more tickets, more consistently, without increasing spend. Their shows were strong, but their marketing wasn’t fully leveraging the audiences they already had — and valuable data was sitting untouched.
We audited their entire funnel and identified multiple high-intent audience segments that weren’t being activated. Once we rebuilt and organized these segments, we used targeted campaigns to drive repeat engagement and lower ticket costs across the board.
From there, we introduced email and SMS segmentation to reduce waste, increase efficiency, and make every blast count — a system we teach inside the program. This alone cut unnecessary spend and boosted revenue.
We also implemented a strategy rooted in artist-led amplification, allowing us to run campaigns through trusted artist channels. Fans engage more with the artist than the event brand itself, and leveraging that behavior drove significantly stronger conversions at a lower cost.
The result: reduced spend, increased revenue, more predictable ticket sales, and an audience strategy that scales with every show.
This is what happens when promoters stop guessing and start using systems. It's the same framework you’ll learn inside the program.
Mike Isai
Mike Isai came to us for social media strategy (which we helped him gain over 10k follower in 6 months)—but quickly realized the real opportunity wasn’t just creating better content. Mike had opened multiple times for Legend Hernan Cattaneo, but he know even with that type of credibility it's still not enough, he needed a system that built online visibility, community, and leverage so promoters saw him as an asset, not just another name trying to get booked.
We rebuilt his growth strategy around two pillars: stream amplification and audience ownership. Using lead generation and targeted ads, we helped Mike grow an email list of 300+ highly engaged New York fans (his home base)—people who actually show up, not just passive followers.
The impact was immediate. With a growing base he could reach directly, Mike secured a residency in NYC, boosted attendance at his last two shows to 150+ people, Instead of waiting for promoters to take notice, Mike curated his own community—and the industry responded.
This is what happens when you stop relying on the algorithm and start building a real audience you own. The same system Mike used is what you’ll learn inside the program.
Make Your Transition
Make Your Transition—an elite electronic-music production community led by Paul James Nolan—came to us with a common problem: great product, but inconsistent growth. They were running ads, posting content, and doing “all the right things,” but their membership wasn’t scaling.
We rebuilt their ad strategy from the ground up: new audiences, new funnels, and content built specifically for how producers who want to take their production to the next level actually buy.
The result? A 5.95X return on ad spend in under 45 days generating $4,939 in revenue.
This is what happens when your marketing strategy finally matches the quality of your offer. When you know how to reach the right people—and convert them—you stop guessing and start growing.
This is the same system you’ll learn inside the program.
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Who is Medtronica-
My Name is Ryan O'Shaughnessy
In 2022, I started Medtronica during one of the hardest chapters of my life—a period where music and community were the only things that kept me grounded. What began as a project exploring electronic music and mental health eventually evolved into something much bigger: a foundation designed to give back to the electronic community in real, practical ways.
One of those ways is education.
Eight years ago, I picked up a camera and a laptop and taught myself Facebook ads. I was running a gym underneath a hotpot restaurant in Chinatown, NYC. We had no street visibility so I had to learn Facebook ads to stay in business. Since then I've spent over $50 Million in ads across various markets.
The more I watched the music industry shift, it's become more and more clear, that independent artists aren’t just competing with other artists—they’re competing with venture-backed festivals, promoters, and marketing machines. And most creators were never given the tools to keep up. BUT
I built this program to change that.
My goal is simple: empower artists with real technical skills that create real career momentum and AGENCY over your career!—the kind of momentum that improves not just your visibility, but your confidence, stability, and mental health. When your career starts moving, your life starts opening up.
Medtronica wouldn’t exist without the people who believed in it early on.
I’m grateful to Avision for giving me an opportunity and a foot in the door to this side of the industry and trusting me with the case studies that became the catalyst for this entire course.
This program is the result of all of it—my experience and my belief that artists deserve access to the same tools as the giants they’re competing against.
Should You Enroll in The Course?
If you’re trying to…
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Grow your audience with real listeners and real fans
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Get more promoter attention and better gigs
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Start you own gigs or event
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Build a system that brings in new fans consistently
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Stop wasting time on content that doesn’t move your career forward
If that sounds like you, this call will help you get clear on what’s missing — and what to do next.
This is NOT for you if…
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You’re already know how to run ads and are selling out, gigs, killing it on your releases and have a full marketing team.
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You’re not releasing music or running events yet
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You expect ads to work without a clear offer, goals, or strategy
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You aren’t prepared to take action on what we cover
